29.7.06

Beirut on July 29, 2006

Beirut from Ain Saade


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I was thinking while showering about what i had talked about last time; the memories and illusions. and i remembered the latest Aïzone campaign (created by H&C Leo Burnett), the "i had a dream" campaign—fairy-like figures with dreamy fantasy-like settings, bubbles, light colors, happy places...
A good follow up for this summer would probably be "... and the dream ended up as a nightmare" campaign (or "...woke up into a nightmare" campaign)—blood, destruction, ruins, dead people, burned people, wounded people, crying people all dressed up to the latest fashion by the luxury brands... running mascara, smudged lipstick, teary eyes, torn clothes... very dramatic and tragic... i should sell this idea to aizone... i'd make money off the bourgeoise too. they make a great job of twisting human conditions to their advantage, why not war too?
Another campaign could be "... and i woke up crying": sicilian widows theme, to the old Dolce&Gabbana style—they ripped off Diesel campaigns, why not D&G ones too?

ok, i should probably stop lynching the aizone campaigns. but i need exercise, my mind is numb.

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T is here. my buddy is here. gtg.

2 comments:

bored said...

may i add: a visual of top models, half naked in the mediterranean on the beach in lebanon with tar all over their faces.

Josette ZOoz Khalil said...

i like it... do you think they'll buy it off me?